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Marketing and branding in a COVID world

60 mins 1 CPD Hours

COVID-19 has presented many new challenges for businesses including how they...

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Marketing and branding in a COVID world

60 mins
1 CPD Hours

Webinar Engagement  Marketing

COVID-19 has presented many new challenges for businesses including how they market their products and services. With a rapid shift to delivery of services online, marketing teams have had to consider new ways to effectively engage their customers.

This webinar will tap into the recent experiences of marketing professionals and consider a range of issues including:

  • Effective marketing channels and methods
  • Communicating in an engaging manner
  • Achieving the right balance of clarity and brevity
  • Gauging the success of a marketing campaign

Published Date: 15 October 2020

Speakers

Amber Kelly, Content Manager, HESTA

Diane Shelton, CEO, Forethought Outcomes

Diane Shelton is CEO of marketing advisory, strategy and analytics firm, Forethought Australia.  Di is a highly accomplished Customer Marketer. Her career to date has been in marketing Strategy and Customer consulting working on both client and agency side. Her work has spanned Services, FMCG and Retail industries and markets in Australia, China and most recently in the USA. In all cases the focus has been on the customer. In particular, how customer knowledge can be leveraged to build business outcomes.
Prior to joining Forethought her most recent role was Senior Vice Present, Strategy and Transformation with South Eastern Grocers. In this role she was responsible for leading the customer strategy to support the business transition. Diane was also country manager for Ipsos Hong Kong and led the Ipsos Brand and Advertising business unit for Greater China.

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