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How to engage the new gen in transformative times

60 mins 1 CPD Hours

Social Researcher, Geoff Brailey, will unpack just what are those mega trends...

Building brand trust

45 mins 0.75 CPD Hours

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How to engage the new gen in transformative times

60 mins
1 CPD Hours

Engagement Symposium Engagement  Operations  COVID-19  Members culture

Transformative demographic changes that when combined with the current social shifts, is set to leave a lasting impact for generations to come. Indeed, the leaders that will future proof their organisation are those that can effectively communicate with new paradigm changes and can understand the times and trends that will shape our future.

Social Researcher, Geoff Brailey, will unpack just what are those mega trends shaping Australia and the superannuation industry, and how we, as an industry, can thrive in these times of change.

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Geoff Brailey, Social Researcher, Strategic Advisor & Lead Solutions Designer, McCrindle

Geoff Brailey is a social researcher, strategic advisor and Lead Solution Designer at the internationally recognised McCrindle. As an experienced researcher, Geoff understands how evidence-based insights can inform strategy and help organisations to thrive amidst change.

From his experience in solving business problems using research, Geoff has assisted organisations to identify new target markets and improve engagement levels with staff, donors and customers. As Lead Solution Designer at McCrindle, Geoff regularly develops strategic recommendations that guide CEOs, business leaders, managers and teachers to communicate the trends and shape the culture.

Geoff integrates research statistics with visualised storytelling in his highly engaging presentations. He has presented to organisations across the education, aged care, real estate, government and NFP sectors. As a gifted communicator and passionate researcher, his experience ranges from speaking to large audiences, to board rooms briefings and executive level strategic workshops.

Geoff brings positivity, curiosity and strategic insights from the latest trends impacting Australia and provides practical ways to respond to the trends at an organisational and individual level.


Nada Siratkov, General Manager, Member Engagement, State Super (SAS Trustee Corporation)

Ms Siratkov is responsible for the development and delivery of member services and engagement strategies, including setting the direction of Member Engagement and ensuring there is an integrated approach to managing the member experience. Ms Siratkov has responsibility for leading the direction and oversight of outsourced providers including negotiation of contracts that maximise value to State Super and its' members. Ms Siratkov is responsible for member product development, legislation and its interpretation and policy, marketing and communications, stakeholder engagement, disputes and the management of State Super’s profile and brand.

Ms Siratkov is responsible for the Member Services Committee, is a member of the State Super/StatePlus Steering Group and is on State Super’s WHS Committee.

Ms Siratkov holds a Bachelor of Arts from the University of Sydney and a Master of Business majoring in Marketing from the University of Technology and is a Graduate of the Australian Institute of Company Directors.

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