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Building brand trust

45 mins 0.75 CPD Hours

The importance of brand trust, particularly within the financial services...

Experience mapping in a post COVID-19 landscape

45 mins 0.75 CPD Hours

In order to develop a digital strategy that works, it needs to not only...

Developing a multi-channel enabled experience

30 mins 0.50 CPD Hours

The best brands are often able to weave themselves into their customer’s...

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Experience mapping in a post COVID-19 landscape

45 mins
0.75 CPD Hours

Engagement Symposium Engagement  COVID-19  Members culture

In order to develop a digital strategy that works, it needs to not only deliver against customer needs but be able to create and deliver the right message to the right customer at the right time.

Addressing the various approaches and techniques for developing customer journeys, digital marketing strategist Mike Zeederberg will provide practical examples of how mapping can be used to improve business outcomes, and how, if at all, the strategy changes post COVID-19.

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Speaker

Mike Zeederberg, Managing Director, Zuni

Mike Zeederberg is the Managing Director and Founder of Zuni, a digital  marketing strategy consultancy. Mike has worked in digital marketing for 17 years in agencies in London, Singapore and Australia, and his focus is helping clients to ensure digital channels deliver the best possible business outcomes.  He has extensive experience in the financial services sector, with clients including Macquarie Bank, MLC, Club Plus Super, and Australian Catholic Superannuation and Retirement Fund.

Zuni regularly works with all sizes of business to assist them in developing their own digital strategy and understanding the superannuation customer journey around specific industries, using a “supported strategy” model that combines education and training with consulting support to create easily implementable plans for using digital.

Mike is also a lecturer at UNSW in their Masters of Marketing program, and guest speaks in their MBA program. He developed and has delivered ADMA’s digital marketing certificate and digital strategy courses for 15 years.  He frequently judges digital industry awards, including the AIST’s Awards, and the annual Top 50 CMO awards.


CPD 0.75pt

  

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