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Experience mapping in a post COVID-19 landscape

45 mins 0.75 CPD Hours

In order to develop a digital strategy that works, it needs to not only...

Developing a multi-channel enabled experience

30 mins 0.50 CPD Hours

The best brands are often able to weave themselves into their customer’s...

Enabling digital transformation

45 mins 0.75 CPD Hours

From enhancing the member experience to ushering in extraordinary operational...

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Developing a multi-channel enabled experience

30 mins
0.5 CPD Hours

Engagement Symposium Engagement  Members culture  Technology  Marketing

The best brands are often able to weave themselves into their customer’s lives, by building personal relationships across multiple touchpoints and a more holistic user experience.

With funds increasingly searching for a competitive edge, this session will dive deep into the world of multi-channel marketing, from social media personalisation to gamification, and highlight how different channels are being used to create a seamless experience.

Published Date:

Speakers

Luke Jamieson, Founder & CEO, PLAYFULLi

Luke is the founder and CEO of PLAYFULLi®. Named in the Top 25 CX Influencers of 2019 by Panviva, Top 50 Thought leaders for Design Thinking and the Future of Work by Thinkers360 and Top 20 Social Influencers for Gamification by Rise Global.

Featured in the numerous publications including the Wall Street Journal for his thoughts on employee engagement, motivation and purpose.

He’s a certified LEGO Serious Play® facilitator and has studied design thinking at D.school in Stanford.

An expert in helping organisations use play to define purpose, increase employee experience to support diversity, fostering positive cultures and deliver on sustainable progress.
His approaches have attracted many coveted awards and his enthusiasm for CX and EX has helped shape some of Australia’s largest organisations customer and employee experience programs.


Marianne Walker, Group Executive Member and Employer Experience, Cbus

As the Group Executive of Member and Employer Experience, Marianne has end-to-end responsibility for the delivery of exceptional experiences and outcomes for Cbus' members and employers. Her portfolio encompasses Experience & Engagement, Workplace Services, Advice & Retirement Services, Employer Services, Insurance and Administration Operations.

Prior to her appointment to Cbus, Marianne was the Director, Customer Support at the Department of Health and Human Services, leading a team of 450+ that delivered key technology and finance services to over 13,000 staff and 80 plus hospitals and health service agencies, including leading one of the largest payroll services in the Victorian Public Service. Marianne has strong CX and transformation experience coupled with significant operational knowledge and passion overseeing multiple complex contact centres including DHHS, City West Water and Superpartners.


Chair

Astrid Dare, Chief Member Experience Officer, Christian Super

Astrid Dare is the Chief Member Experience Officer at Christian Super, one of Australia’s fastest growing profit-to-member super funds.  She is responsible for analytics and insights, marketing and brand, communications, and member engagement. Since joining the fund in 2018, she has refined its overall communications approach, further accelerating new member growth.

Before joining Christian Super, Astrid worked in the marketing team for global brands such as The Wrigley Company and McDonald’s, and brings her passion for insight-driven and customer-centric strategy to her current role. She greatly values the opportunity to communicate the unique way that Christian Super members can ethically invest their retirement savings in a super fund that shares their values.

Astrid lives in Sydney with her husband and two young daughters, and has recently become an AFLW convert after seeing first-hand how well the players encourage and nurture their young fans.  

 


CPD 0.5pt

  

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