Dr Brent Coker, Consumer Psychologist

Dr Brent Coker is a digital entrepreneur, researcher, teacher, and author.  Founding Fernland.com in the late 90s, inventing the world’s first web app to detect dissatisfaction in 2010, the world’s first algorithm to explain and predict viral memes in 2011, and authoring the WH Smith UK bestselling book ‘Going Viral’ in 2016.

He researches Marketing at the University of Melbourne, and is currently co-founder of Cape Influencer Marketing agency. His research on consumer psychology has been published in the world’s leading scientific journals, and widely reported in the media, including The New York Times, The Wall Street Journal, Scientific American, to name a few.

Joanne Scanlon, General Manager, Brand & Member Strategy, Rest

Joanne is a passionate and caring Customer Experience (CX) professional who believes that solving complex business challenges is best achieved with human centred design.

With a strong early career in mass brand marketing Joanne embraced the world of customer experience believing that every customer should have a unique personalised experience.

After many years in the automotive world, working for the niche brands of Subaru and Volkswagen, Joanne moved to the global consulting and advisory Customer Experience firm, Forrester, leading conversations on CX across the Asia Pacific region.

Now settled at Rest Super Joanne enjoys assisting every team and partner to put the customer at the heart of everything they do. Responsible for the brand and member strategy, as well as the Voice of the Customer Program, Joanne is passionate about supporting every member achieve their best personalised retirement and insurance experience.