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How to engage the new gen in transformative times

60 mins 1 CPD Hours

Social Researcher, Geoff Brailey, will unpack just what are those mega trends...

Building brand trust

45 mins 0.75 CPD Hours

The importance of brand trust, particularly within the financial services...

Experience mapping in a post COVID-19 landscape

45 mins 0.75 CPD Hours

In order to develop a digital strategy that works, it needs to not only...

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Building brand trust

45 mins
0.75 CPD Hours

Engagement Symposium Engagement  Members culture  Marketing

The importance of brand trust, particularly within the financial services sector, cannot be overstated and its existence a key differentiator into how members perceive our value.

As we become accustom to a new normal, which introduces a variety of new tangible and intangible considerations – this session will explore how we can still elevate our brand image and give our members a lasting, positive impression.

Published Date:


Dr Brent Coker, Consumer Psychologist

Dr Brent Coker is a digital entrepreneur, researcher, teacher, and author.  Founding in the late 90s, inventing the world’s first web app to detect dissatisfaction in 2010, the world’s first algorithm to explain and predict viral memes in 2011, and authoring the WH Smith UK bestselling book ‘Going Viral’ in 2016.

He researches Marketing at the University of Melbourne, and is currently co-founder of Cape Influencer Marketing agency. His research on consumer psychology has been published in the world’s leading scientific journals, and widely reported in the media, including The New York Times, The Wall Street Journal, Scientific American, to name a few.


Joanne Scanlon, General Manager, Brand & Member Strategy, Rest

Joanne is a passionate and caring Customer Experience (CX) professional who believes that solving complex business challenges is best achieved with human centred design.

With a strong early career in mass brand marketing Joanne embraced the world of customer experience believing that every customer should have a unique personalised experience.

After many years in the automotive world, working for the niche brands of Subaru and Volkswagen, Joanne moved to the global consulting and advisory Customer Experience firm, Forrester, leading conversations on CX across the Asia Pacific region.

Now settled at Rest Super Joanne enjoys assisting every team and partner to put the customer at the heart of everything they do. Responsible for the brand and member strategy, as well as the Voice of the Customer Program, Joanne is passionate about supporting every member achieve their best personalised retirement and insurance experience.

CPD 0.75pt


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