Dr Brent Coker, Consumer Psychologist

Dr Brent Coker is a digital entrepreneur, researcher, teacher, and author.  Founding Fernland.com in the late 90s, inventing the world’s first web app to detect dissatisfaction in 2010, the world’s first algorithm to explain and predict viral memes in 2011, and authoring the WH Smith UK bestselling book ‘Going Viral’ in 2016.

He researches Marketing at the University of Melbourne, and is currently co-founder of Cape Influencer Marketing agency. His research on consumer psychology has been published in the world’s leading scientific journals, and widely reported in the media, including The New York Times, The Wall Street Journal, Scientific American, to name a few.