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Social media: Marketing myth or a necessity?

37 mins 0.50 CPD Hours

Social media has changed member engagement, but is it as easy as it seems...

Leveraging Google to drive member acquisition & retention

37 mins 0.50 CPD Hours

How do funds leverage Google Search and YouTube to drive member acquisition...

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Leveraging Google to drive member acquisition & retention

37 mins
0.5 CPD Hours

CMSF 2020 Engagement  Operations  Members culture  Technology


Exploring trends in consumer behaviour around superannuation, Google’s Catherine Melville will explain how funds are leveraging Google Search and YouTube to drive member acquisition and retention, with a focus on cost efficiency and measurability.


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Roger Box, Industry Head, Google

Roger Box joined Google 4.5 years ago and is currently a financial sector Industry Head. Prior to Google he had an extensive career in marketing both in Australia as an Executive at BBDO and as Vice President at Digitas New York. He currently serves as a non-executive Director at Velcro Companies and Victorian Opera.

Outside work, Roger is part of a small group to have run ultra marathons on all 7 continents and is currently completing his private pilot license. He's married to Amanda and father to James (7), Amelia (4) and has an 11 year old French Bulldog, Grizzly.

Catherine Melville, Director of Financial Services, Google

Catherine is based in Sydney as Google's Director for Financial Services. She provides strategic leadership over the servicing of Google's Financial Services clients in Australia. She also leads a team of data solutions specialists who work across Google's industry verticals. Prior to joining Google Catherine spent the majority of her career in large, complex enterprise technology companies, most recently serving as Managing Director of FIS for Australia & New Zealand. 

Scott Riddle, Partnerships Lead, Financial Services, Google

Scott has been at Google for 9 years, that time split equally between Australia and the US in Google's strategy and internal infrastructure functions. Now based in Sydney, he leads Google's financial services partnership program in Australia. Prior to Google Scott worked in corporate strategy (Mincom / ABB Ventyx and the Linde Group) and trade diplomacy (NZ Trade Commission in Washington DC & Sydney).

CPD 0.5pt


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