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2020 has forced us all to live in new ways, and our choices are changing. Some people are re-considering the value of an old choice in our new environment (‘I can’t use it, why would I keep paying for it?’), and others are embracing choices once avoided (‘Bookclub on Zoom!’).
The competitive marketplace is about to be redrawn, and the next six months is a window to prepare, to rethink and reframe your member offer. What does this mean for superannuation?
Forethought has been conducting weekly polls (n. 800) to understand how consumers’ values and behaviours are changing as a result of Covid-19. But are the changes fleeting, or will they endure? The Australian Normality Index monitors the results, which have significant implications for leaders and organisations ready to re-orient and economically rebound.
Forethought is a market and consumer insights and analytics consultancy, and has received multiple international awards for marketing insights and strategy that change the trajectory of business performance. Our evidence-based advice informs customer-first transformation programs. Our work has supported clients including AustralianSuper for over 10 years, underpinned the rapid growth of the Big Bash League, the revitalisation of Kmart, the member retention program of Medibank. Forethought believes business science should empower management decision-making. We not only work with our clients to define their growth challenges, design research and analyse data, but we take it one step further – we move through to activation and help management to implement tangible change.
Hosted by Umberto Mecchi, CEO at Mecchinism.
CEO , Forethought