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What drives people to join retail super funds?
Are the messages about the profit-to-member benefits cutting through?
What might encourage retail fund members to sign up to a better performing fund?
Join us for a special briefing with Essential Media executive director, Peter Lewis, as we explore the fascinating insights from AIST-commissioned research on the mindset of the retail fund consumer.
Whether your fund’s marketing is preaching to the converted or reaching out to new members, this yet-to-be released research provides plenty of food for thought on how to market the benefits of joining a profit-to-member fund.
Director, Essential Media
Janet de Silva
Senior Manager, Media and Communications, AIST