Marketing and Communications

This Marketing and Communications SIG will provide a forum where participants can openly share their views, experiences and suggested best practice in relation to the marketing and communication activity of super funds.  

Upcoming Event

Thursday, 30 June 2022     |    1 CPD

What do members really think about advice? What role does it serve in our value proposition and have we got the targeting and communication right?

There is lots to discuss on how we currently market advice but we will also look to the industry changes and future about what different advice models mean for us. Is digital advice the responsibility of an adviser or marketer?

Join us for a lively conversation on this relevant topic.

Chair

Georgie Obst – General Manager – Campaigns and Customer Growth (HESTA)

Deputy Chair

Astrid Dare – Chief Member Experience Officer (Christian Super)

Previous Topics

• Looking back to look forward

• Marketing regulatory change – How are you adapting your plans for 2022?

• Are you on TikTok yet? An interactive session on the use and application of marketing channels

• Industry best practice – how are you utilising best of breed in your marketing and comms approach?

• Analysing your marketing success – how are you using results to make decisions?