Toby Ralph is a global marketer, specialising in marketing communications, research, strategy and reviews, frequently with a political dimension. He has run advertising agencies, controlled or had input to $1bn in communication campaigns and sits on a number of boards.
He has worked on elections across three continents, including all federal campaigns for Prime Minister, John Howard.
He gives practical advice on strategy, advertising, PR, politics, research and communications to Corporations, Presidents, Prime Ministers, Governments and the United Nations – for whom he has been a Special External Advisor.
He is the author of “Ballots, Bullets and Kabulshit, an Afghan Election” and contributes to numerous publications and a regular guest on television and radio.
He has been the subject of a WikiLeak, topped The Power Index’s ‘Five unknown people running Australia’, and was included in the inaugural BRW Power List as one of the fifty most influential people in Australian business.