SYMPOSIUM OVERVIEW
Date:
|
Tuesday 19 June, 2012
|
Venue:
|
Hilton on the Park, East Melbourne,
Victoria
Refer to the Hilton on the Park map for directions
|
Registration Opens:
|
8:30am
|
Symposium:
|
9:00am - 5:00pm
|
Networking Dinner:
|
Tuesday 19 June, 2012 at time TBC
|
Please note: these times are subject to
change
Registration to SMS includes a ticket to the symposium dinner on
Tuesday 19 June which will feature Andrew Boal, Managing Director
of Towers Watson, talking about the use of digital marketing and
the future for mobile apps in superannuation.
Why attend the NEW Superannuation Marketing Symposium
(SMS)?
With superannuation hitting the front pages of papers more and
more, and increasing awareness from the public about their
superannuation, the marketing of your fund becomes a critical
factor in helping potential members select you as their fund of
choice, and reaffirming your current members of their decision to
stick with you.
Marketing managers and their teams cannot afford to miss this
strategic symposium covering issues around brand, social and
digital media, competition, direct mail and marketing strategy with
high level speakers from both within and external to the
superannuation industry.
Our line up of presenters includes:
- Lauren Trembath, Head of Marketing and Communications,
ADMA
- Michael Daddo, Managing Director, The Shannon Company
- Dr Svetlana Bogomolova, Senior Research Associate,
Ehrenberg-Bass Institute for Marketing Science
- Callum Tod, Head of Digital Media, Octo Integrated
Marketing
- Mark Thornton, Managing Director, Octo Integrated
Marketing
as well as industry case studies and insights from:
- Peter Theodorakopoulos, CareSuper
- Lee Sammartino, LUCRF Super
- Gerry Costigan, legalsuper
- John Farrington, Equipsuper
- Karen Volpato, First State Super
This symposium will also see the launch of a new round of
superannuation industry social media research from AMP Capital and
Baker Group.
SMS will run back-to-back with AIST's Client
Services Symposium (CSS) to ensure membership and
marketing staff can leverage the most from
these symposiums.
Register for one or both, which also includes a ticket to the
symposium's networking dinner being held on Tuesday 19 June.
Save if you register for both symposiums.
CPD:
The AIST Superannuation Marketing Symposium will automatically
provide you with 8 CPD hours towards the AIST
Members Accreditation Program if you are a member of AIST. If
you are not a member and wish to receive these hours, please
complete the CPD form located at registration and return to an AIST
staff member.
Speaker/Chair Gifts:
UNHCR, the United Nations Refugee Agency, provides and
coordinates international relief for refugees and displaced people,
providing protection and assistance including healthcare, water and
shelter in emergencies and established refugee camps. UNHCR also
assist refugees to return home and rebuild their lives.
We are continuing our support for UNHCR in 2012 through funding
education, youth services and much needed infrastructure
development in the refugee settlement.
Each speaker and chair will be thanked for their contribution
with a donation to UNHCR on their behalf.
For more information about UNHCR or to make a donation
please visit:
www.unrefugees.org.au
or email info@australiaforunhcr.org.au