Webinar: Lifting the lid on the retail fund consumer

Webinar: Lifting the lid on the retail fund consumer

What drives people to join retail super funds?

Are the messages about the profit-to-member benefits cutting through?

What might encourage retail fund members to sign up to a better performing fund?

Join us for a special briefing with Essential Media executive director, Peter Lewis, as we explore the fascinating insights from AIST-commissioned research on the mindset of the retail fund consumer.

Whether your fund’s marketing is preaching to the converted or reaching out to new members, this yet-to-be released research provides plenty of food for thought on how to market the benefits of joining a profit-to-member fund.


  • Speaker: Peter Lewis, Director, Essential Media
  • Host: Janet de Silva, Senior Manager, Media and Communications, AIST

Who should register?

This webinar is designed for a wide range of participants working in the superannuation industry.

Delivery methodWebinar
AIST CPD Hours0.75

Member $110
Non-Member $175

Date/sLocationTime Registration

2019 Dates

7 May Webinar 2:30pm – 3:15pm Purchase recording

If you have any questions, please contact AIST on 03 8677 3800 or info@aist.asn.au

Can't make it to the live webinar?
Don’t worry if you can’t attend live, all those who register will receive a link to a video recording of the webinar, together with all the related webinar materials!

Webinar Cancellation Policy
A full refund will be provided upon written notice of cancellation five (5) business days prior to the webinar. Notices of cancellation received 0-4 business days prior to the webinar will not be provided a refund. If you are unable to attend the webinar, a recording will be provided to you after the webinar.